AGU GO

AGU is a dutch company that makes bicycle clothes. They've created a new and contemporary raincoat which they call the AGU GO. Together with the talented designers and coders at Lucas & Mallee I designed a one page with sales module and a brand new online user interface / user experience, which serves as a basis for future online AGU projects.

Art DirectionUI/UXWeb Design

AGU IS A DUTCH COMPANY THAT MAKES BICYCLE CLOTHES. IT'S A BRAND THAT THE OLDER GENERATION IN THE NETHERLANDS KNOW. BUT THEY NEED TO BECOME MORE WELL-KNOWN UNDER A YOUNGER GENERATION. SO THEY'VE CREATED A NEW AND CONTEMPORARY RAINCOAT WHICH THEY CALL THE AGU GO.

FOR THIS NEW PRODUCT A ONE PAGE WITH SALES MODULE WAS DESIGNED & DEVELOPED. AND AT THE SAME TIME A BRAND NEW ONLINE USER INTERFACE / USER EXPERIENCE, WHICH SERVES AS A BASIS FOR FUTURE ONLINE AGU PROJECTS.
WE APPLIED THE KISS METHOD AND KEPT THINGS SHORT & SIMPLE.
WE DIVIDED THE PROJECT INTO 3 PARTS.

(1) WE DEVELOPED A NEW PHOTOGRAPHY CONCEPT AND SHOT PHOTOS WITH PHOTOGRAPHER SNOTYOUNG.
2) WE DESIGNED A NEW AND MODERN USER INTERFACE / USER EXPERIENCE WITH WHICH WE MADE AN INTERACTIVE HEADER AND SEVERAL CSS ANIMATIONS.
(3) WE CREATED MOVING CONTENT BY ANIMATING A LOGO ANIMATION SO WE CAN GENERATE MORE USER ENGAGEMENT.
TO MAKE IT EASY TO BUY WE CREATED AN ONLINE SALES METHOD WHICH IS REALLY EASY TO USE. AND ALSO AN EASY TO USE STORE LOCATOR SO YOU CAN FIND A STORE NEAR YOU WHERE YOU CAN BUY IT.
Thanks for watching!

Visit the AGU GO one page

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